Head for Business is a tightly-structured comprehensive new course for student of business English. It is particular useful for students with little or no work experience who are intending to work in a business environment on completion of their studies, but it is also suitable for in-work professionals.
Head for Business provides students with the relevant specialist language and professional communication skills thay will need in the workplace. It does not make assumptions about students\\\ business knowledge and presents the language relating to business practice and theory in lively, interesting, and accessible contexts.
Head for Business is suitable for students who are preparing for a business English examination, such as the Cambridge BEC Level 2.
In Head for Business you will find:
– a wide range of business topics, such as retailing, product development, and marketing
– reinforcement of key language through a variety of comprehensive skills development tasks
– motivating, up-to-date, and accessible business content
– materials drawn from newspapers, business magazines and books, real company documents and websites
– a Grammar guide section which supports language work in the units
– a bank of Case studies and activities to provide extensive practice of the language and skill taught in the course
– business theories and quotes which provide extra scope for discussion
– a glossary for a record of key business terms and expressions.